Spider-Man goes Into the Spider-Verse and the #1 spot, The Mule delivers the goods

Spider-Man: Into the Spider-Verse grabbed the number one spot with estimated 35.4 million opening weekend. Holiday weekdays combined with exceptional word of mouth (97% Rottentomatoes, A+ Cinemascore) should allow it to easily gross over 100 million, although it faces tough competition with a superhero film in Aquaman being released next week along with competition for younger audiences in Mary Poppins Returns.

The Mule started well with 17.2 million with Clint Eastwood’s fanbase as both director and actor showing up for his potential last on screen role. With 63% on Rottentomatoes and A- Cinemascore it should have a lengthy run owning the market for older audiences throughout the holidays.

Mortal Engines is a contender for 2018’s biggest bomb with an 100 million budget and estimated 7.5 million opening weekend. It continues the losing streak for young adult adaptations and Peter Jackson’s brand outside of Middle Earth. Universal will hope to cut its losses with worldwide grosses, but will not be the multi-film franchise they were looking for.

The Once Upon A Deadpool experiment grossed 2.6 million in 1,566 theatres for an average of $1,660 per theatre. With a mixed response from audiences and critics, it’s unlikely to open the floodgates for remixed cash grabs of blockbusters. 

Green Book grossed 2.8 million in 1,215 theatres for a drop of -28.8% and total of 24.7 million. A solid performer, the Peter Farrelly film is not yet the mainstream breakout of the Oscar contenders some predicted. Vox Lux flopped in an expansion to 325 theatres with 244 thousand for an average of $751 per theatre and with Natalie Portman a longshot for a Best Actress nomination will struggle to break 1 million.  Barry Jenkins’ follow-up to Moonlight If Beale Street Could Talk performed well in 4 theatres with 219 thousand for a $54,794 average. 

Among holdovers The Grinch continues to shine grossing 11.58 million for a -23.0% drop. With 239.3 million to date it has plenty left in the tank for Christmas despite its November 9th release date.

By Julien Rodger

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